What is RICH Prosecco? RICH Prosecco is today’s new drink! This top quality Prosecco from Treviso comes in an ideal and convenient pack. Champagne-like drink in a can that is high-quality and available in three flavors: RICH Original, Passion and Royal. The flavors of passion fruit and strawberry are from real fruit concentrate. With the bottling method being a patented trade secret, it’s undeniable that extensive measures have taken place to ensure the utmost quality in packaging. Stylish cans, ensures that no evaporation occurs or quality is lost and that the Prosecco is perfectly protected from oxidation.

RICH® WATER FOUNDATION
Water, the Blue Gold of the 21st century

Cornerstone ceremony of the RICH® WATER FOUNDATION in Berlin

RICH® Girl Paris Hilton and Rich® inventor Günther Aloys announce the establishment of a foundation which will support the project of harnessing water from icebergs for arid regions in the future.

Water is life. Water is one of the most important resources for our future. According to the World Health Organization 100 liters of clean water per day should be available to every human. Even today, 1.3 billion people have to do with far less. According to estimates about fifty percent of the world's population will no longer have access to adequate fresh water supplies by the year 2050. The quality of more and more lakes and rivers and of the groundwater has been deteriorating to such an extent that the water is no longer usable for humans. Lack of water and contamination are the causes of premature death for more than 5 million people per year, i.e. ten times more people than those who die through wars.

"Mankind is always at the mercy of water for survival and development," said UN Secretary Kofi Annan, emphasizing the importance of our water resource for mankind and nature on World Water Day 2002. Practically all advanced civilizations flourished along rivers. In most religions of the world water is endowed with a ritual character. In his statement on World Water Day, Kofi Annan called for a 'blue revolution' to secure the world's water supplies in the long run. Without water no life is possible. Water has always been and will be the most precious resource of the 21st century, much more precious than all the oil wells together.

RICH® WATER FOUNDATION - Moving icebergs for Africa

Icebergs on the Antarctic are an untapped and nearly inexhaustible source of fresh water. With an innovative and sensational technology the sustainable production of drinking water and industrial water from icebergs is possible today. Icebergs which are already drifting outside the Antarctic Special Protection Area are towed to their destinations for distances covering about 30 latitudes. They melt, and the fresh water is pumped into the regions where it is needed most. The icebergs are transported with special towing gear and adequate numbers of seagoing tugs, which provide the required tractive force. A towable iceberg could provide up to 120 billion liters of fresh water. If it is not used, it melts into the salt water and is forever lost as drinking water reservoir.

"We want to help people to secure their survival and their future by providing clean drinking water" - this is the reason for Paris Hilton's commitment in the RICH® Water Foundation: "RICH® prosecco became a cult drink last year. An increasing number of people enjoy RICH® on a variety of occasions - at parties, on the beach or at home. We can use the success of RICH® prosecco to do something very positive. RICH® stands for zest for life - and this is what we will pass on in the form of the Foundation," says Paris Hilton.

Cooperation with relief organizations planned

"With the RICH® Water Foundation we are taking the first step in a long-term action. Our goal is to establish partnerships with existing relief organizations, e.g. UNICEF, which has already initiated a number of drinking water projects in developing countries, especially in Africa. We also intend to contact Karlheinz Böhm and his "People for People" project. Things will take time. Today we promise at any rate that we will donate one cent per can sold to water for Africa," says Günther Aloys to explain the establishment of the RICH® Water Foundation. With his support for Icetrack AG the responsible-minded entrepreneur is again leaving the beaten track of traditional solutions. He is convinced that the use of icebergs for innovative drinking water production makes sense, and participating actively in the development of chances for the future is very important to him too.